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Here's A Summary Of The Most Important Digital Media Findings For 2020 . Tip#65
FrankJScott
The coronavirus crises has significantly raised the level of news consumption in mainstream media across all countries where we carried out surveys before and after the outbreak. Both online and television news sources have seen significant growth. Television is now the primary source of news for many people, offering some relief from the constant decline. The decline in printed newspapers is almost certain to accelerate the shift to all-digital media. However, most countries have seen a dramatic rise in the usage of social media as well as the internet. WhatsApp had the highest growth in the last year, with an increase of around ten percent in some nations. Over half (51 percent) of the people surveyed utilized an open or closed online group to connect, share information or participate in an in-person support system.

In all countries, trust in the coverage of media on COVID-19 was quite high in April of 2020. This is in line with the trust levels of national government officials but is much higher than the individual politicians. The amount of trust that was placed on the coverage of COVID-19 by media was twice that of messaging services, social networks and video platforms. The global concern about misinformation continues to be high as a result of the wider data set that we've gathered since January. Even before the coronavirus epidemic began, more than half of our global sample expressed concern about what is true or false on the internet when it comes to news. Although domestic political leaders are the main source of misinformation most often but in some nations (including the United States), people who identify as right-wing tend to blame media for their misinformation more. Facebook is the main source of false information almost everywhere. But, WhatsApp is seen as being more accountable in regions that are part of the Global South such as Brazil as well as Malaysia.

Our January poll across all countries revealed that less than 4 of 10 (38%) believed most news was trustworthy. This is a decrease of four percentage points in comparison to the same survey in 2019. Only 46 percent of those polled were able to trust the news they have used. In particular, political polarisation and rising uncertainty seem to be affecting trust among public broadcasters. They are losing supporters from both the right wing and the left. Our survey found that 60% of respondents still prefer news that is impartial in their viewpoints, while only 28 percent are influenced by news that bolsters or supports their views. Although partisanship preferences have risen slightly in the United States since 2013, but the survey still indicates that most Americans want news that is at the very least objective.

A majority (52 percent) would prefer media regularly reported on false claims made to them by politicians, instead of not in any way highlighting them (29 percent). The public is less comfortable watching political ads on search engines and social networks than they are watching TV. Most people (58%) would prefer for platforms to stop ads that make false claims. We have seen significant increases in online news payments in several countries including the United States 20% (+4) and Norway 42% (+8) however, there are small increases in a number of other markets. It is worth noting that most countries do not pay for information online, even though certain publishers have been able to report a "coronavirus increase".

For subscribers the most important factor is the quality and originality of the information. Subscribers feel they get better information. A large majority of subscribers are happy with the content they receive for free. However, we do observe a large amount of non-subscribers (40% USA and 50 percent UK) who feel paying would be impossible. Countries with higher payment rates (e.g. the USA and Norway) between 1/3 and 50% of subscriptions are given to only a few major national brands, suggesting that winner-takes-most dynamics are persisting. But in both these countries there is a substantial number of people taking out more than one subscription, often adding a local or specialist publication. For radio din Alba Iulia A Romanian commercial radio station. They offer an approach to programming that concentrates on 60 percent news from across the country and 40% music. The current program range includes news programming that are regional, special programs, as well as talk show programming. They are attracted to news, contests, and interviews, but also appreciate cultural shows, debates and music.

Four in 10 (44 percent) of weekly news stories about a particular nation are produced by local newspapers. We found however that Facebook and other social media platforms are now being used by around 33% (31%) of local information and news users. This puts more pressure on companies and their business models. The spread of news is expanding. All over the world, just over a quarter (28%) prefer starting their news experiences via an app or website. Generation Z, a group of 18-24-year-olds, prefers to read news on social media rather than apps or websites. Instagram news consumption has increased by over 50 percent for all age groups, and is predicted to surpass Twitter in the coming year.

To combat the growing trend of various platforms, publishers are trying for direct connections with users through mobile alerts or email. An astounding 21 percent of American adults access a weekly news-email. For nearly half of them, it's the main method of accessing information. Northern European countries are much more slow to embrace news via email channels with just 10% using news via email in Finland. The proportion using podcasts has grown significantly in the last year, though coronavirus lockdowns might have temporarily reversed this trend. In all 50 countries, half of the people who took part (50%) said that podcasts provide more depth and comprehension of information than other media. Spotify is the podcasting site in a range of countries and has taken over Apple's podcast application.

Nearly seven out of ten (69 percent) consider climate change as a major issue. However, in the United States and Australia, a substantial minority do not agree. They tend to be conservative and older. Younger groups are able to get more climate-related information through social media and by following activists such as Greta Thunberg. Amazon Echo and Google Home are two examples of voice-activated intelligent devices that are continuing to gain popularity. The UK has seen an increase in usage of smart speakers for all purposes with 14% up to 19%, 7% to 13% in Germany and 9% to 12 percent in South Korea. However, we still find that news is used in extremely small amounts across all markets.
 
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